Cox, cookies and cake sounds a bit rude, doesn't it? Which is fair, 'cause it is a bit rude. A little bit naughtier than naughty-but-nice is usually allowed, but the extra naughty is only partly because of the extra sugar.
Intrigued? Well, that's fair. The etymology of the name breaks down thus: 'Cox' is for Patrick Cox, who is best known for his shoes, but apparently has an eye for cake design as well. 'Cake' is for the main produce of the store, cakes made to the specifications of French master patissier, Eric Lanlard, who is also the author of a book titled 'Glamour Cakes'. And 'Cookies' is for well, cookies... which they also sell. And because they needed another 'c' in the name.
But that's not quite the whole story, for while some of their cakes are naughty because they're laden with sugar - and other ingredients that taste so good but we really should only indulge in them infrequently – some of their cakes are a little bit blue. And not just in colour, in theme.
Try a man cake:
It's a banoffee cupcake: banana cake in toffee flavoured icing topped by a white chocolate man. Looks good enough to, well, you know the rest.
As well as these fun and slightly fruity offerings, Cox C. & C. also to pop art cakes and Dali-esque creations topped with big red lips, and centres that bleed out berry puree.
The store is done in black marble with just a dash of neon pink – to fit in with the line of sex shops it shares the block with – the staff wear black latex aprons, also for sale (the aprons not the staff), and they deliver in the area on rollerskates.
Could be the best fun you have in Soho if you're naughty but nice...