If it was possible to turn a shopping centre into a website, ASOS would be it. A trendy online destination for stylish shoppers, ASOS has recently exploded into popularity with hundreds of thousands of Facebook fans.
Encompassing a huge range of markets, they stock everything from designer to discount, and even have a second-hand section. While it is fun to just browse, ASOS have categorised their stock in so many different ways that it's easy to find something particular, or narrow down your search by specifying the colour, price range, or brand you're after.
Stocking designers such as Juicy Couture and House of Harlow 1960 amongst countless others, ASOS sells pieces from upmarket brands within the price range of a tenner to a few hundred dollars. There is also a clearance section where you can snap up designer clothing for a fraction of the RRP.
ASOS owns a few quirky brands, each catering towards a specific market. Two of the most popular are ASOS Black, which specialises in fashion-forward cocktail dresses, and ASOS Curve which provides plus-size women with trendy and flattering pieces. For the environmentally conscious trendsetter, The Green Room specialises in ethically produced pieces for both men and women.
Unique second-hand finds abound at Marketplace, which encourages shoppers to sell on their pre-loved garments. Marketplace has stringent guidelines in place to protect their shoppers, even placing guidelines on what can be classified as vintage (over twenty years old and not significantly altered from its original condition, if you were wondering). Marketplace also includes The People's Runway, a lookbook entirely composed by sellers' contributions.
Similarly to how major shopping centres often produce their own glossy magazine showcasing the latest trends and new stock from a range of their stores, ASOS issues a monthly online magazine. A wealth of fashion inspiration, it includes feature articles along with advertisements for brands they stock. Even more fashion fixes can be found in the Lookbooks section of the ASOS website, which invites submissions from stylish shoppers.
ASOS offers free standard shipping, with a delivery time of one to twelve days depending on where in the world you are. Or, if you are in a hurry to receive your purchases, shipping to Australia has a flat rate of $35.