Those leading the bunch in online shopping throughout the UK, are officially heading down under with the launch of their Australian website. The online retailer known as ASOS is localizing its content, and introducing new features that are believed to make it easier for the fashion minded to shop - although some may argue that it's already far too easy. Or at least their bank account suggests as such.
The expansion of ASOS really comes of little surprise, as its never ending perks make spontaneous purchases all the more frequent. It offers an extensive apparel range for both men and women, as well as versatility for differing body types. Along with its reasonable pricing, scintillating website and free shipping - it's fair to assume that the team at ASOS are getting it right.
Despite the Aussie version having just opened, it has already been put to the test by the many who are eager to relish in all the associated hype. The initial question everyone wants answered is what does ASOS Australia have to offer? Well expect faster shipping for one, however not necessarily a new plague of designs. In fact the contrast between the new and original site is close to none.
Although everything found on the Australian site is also available in the UK, shoppers should remain hopeful that the site will better adapt to the Australian calendar. International director Jon Kamluddin has said that over the next 6 months the retailer hopes to introduce Australian brands into the equation.
So happy impulsive shopping.
